Illustration Work for Fivestars
This case study highlights the illustration work undertaken at Fivestars as part of a broader effort to refresh the company's visual identity. The project aimed to create a set of custom illustrations using a new color palette for various applications, including customer-facing loyalty pay devices in-store.
Company
Fivestars
Role
Design
Timeline
3 - 4 months
Status
Shipped
Illustration Work for Fivestars
This case study highlights the illustration work undertaken at Fivestars as part of a broader effort to refresh the company's visual identity. The project aimed to create a set of custom illustrations using a new color palette for various applications, including customer-facing loyalty pay devices in-store.
Company
Fivestars
Role
Design
Timeline
3 - 4 months
Status
Shipped
Illustration Work for Fivestars
This case study highlights the illustration work undertaken at Fivestars as part of a broader effort to refresh the company's visual identity. The project aimed to create a set of custom illustrations using a new color palette for various applications, including customer-facing loyalty pay devices in-store.
Company
Fivestars
Role
Design
Timeline
3 - 4 months
Status
Shipped
Goal
Brand Enhancement: Develop custom illustrations that align with Fivestars' updated branding, reinforcing the company's visual identity.
Consistency Across Products: Ensure that the approved illustrations are consistently applied across all products to strengthen brand recognition and cohesion.
Goal
Brand Enhancement: Develop custom illustrations that align with Fivestars' updated branding, reinforcing the company's visual identity.
Consistency Across Products: Ensure that the approved illustrations are consistently applied across all products to strengthen brand recognition and cohesion.
Goal
Brand Enhancement: Develop custom illustrations that align with Fivestars' updated branding, reinforcing the company's visual identity.
Consistency Across Products: Ensure that the approved illustrations are consistently applied across all products to strengthen brand recognition and cohesion.
Design Process
1. Illustration Creation:
Traditional to Digital: The illustration process started with traditional sketching on paper, allowing for creativity and ideation. These sketches were then scanned and refined digitally using Adobe Illustrator, ensuring precision and scalability.
2. Approval and Implementation:
Design Review: The created illustrations were presented for review and approval to ensure they aligned with Fivestars' brand guidelines.
Application Across Products: The approved designs were consistently applied to various touchpoints, including customer-facing loyalty pay devices in-store, creating a unified and on-brand appearance.
Design Process
1. Illustration Creation:
Traditional to Digital: The illustration process started with traditional sketching on paper, allowing for creativity and ideation. These sketches were then scanned and refined digitally using Adobe Illustrator, ensuring precision and scalability.
2. Approval and Implementation:
Design Review: The created illustrations were presented for review and approval to ensure they aligned with Fivestars' brand guidelines.
Application Across Products: The approved designs were consistently applied to various touchpoints, including customer-facing loyalty pay devices in-store, creating a unified and on-brand appearance.
Design Process
1. Illustration Creation:
Traditional to Digital: The illustration process started with traditional sketching on paper, allowing for creativity and ideation. These sketches were then scanned and refined digitally using Adobe Illustrator, ensuring precision and scalability.
2. Approval and Implementation:
Design Review: The created illustrations were presented for review and approval to ensure they aligned with Fivestars' brand guidelines.
Application Across Products: The approved designs were consistently applied to various touchpoints, including customer-facing loyalty pay devices in-store, creating a unified and on-brand appearance.
Result
The introduction of custom illustrations based on the new color palette successfully enhanced Fivestars' visual identity. These illustrations played a vital role in reinforcing the brand's recognition and consistency across different products and platforms.
Result
The introduction of custom illustrations based on the new color palette successfully enhanced Fivestars' visual identity. These illustrations played a vital role in reinforcing the brand's recognition and consistency across different products and platforms.
Result
The introduction of custom illustrations based on the new color palette successfully enhanced Fivestars' visual identity. These illustrations played a vital role in reinforcing the brand's recognition and consistency across different products and platforms.
